Friday, October 7, 2022
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Wazdan expresses delight in ‘finally’ entering Italian market via StarCasino

Wazdan has embarked on its Italian job after the studio partnered with Betsson Group’s StarCasino to establish its standing in the region. 

The agreement will initially see 12 titles from Wazdan’s catalogue of titles become accessible to StarCasino customers, including Hold the Jackpot slots such as Sun of Fortune, Fortune Reels and Power of Gods: Egypt. 

Andrzej Hyla, Chief Commercial Officer at Wazdan, explained: “We’re delighted to have finally been able to penetrate the Italian market, with a brand as reputable and established in the region as StarCasino. 

“Our slot products are kitted out with tools that are proven to boost engagement as well as the player’s sense of agency, and we expect the deal to cultivate our presence in the market effectively.”

Alongside the additional collection of titles added after the first batch, StarCasino users will also be able to utilise Wazdan’s Freedom of Choice suite, which features tools like volatility levels. 

“We’re thrilled to be able to deliver some of the best games on the market to our customers by bringing Wazdan on as our latest partner,” explained Marco Strazzulla, Gaming Manager at Betsson Group.

“We’ve always been committed to finding new ways to grow and strengthen our business, and by adding Wazdan’s engagement-boosting products to our portfolio, we’ve done exactly that.”

This continues a busy August for Wazdan which saw the firm broaden its footing in Switzerland via its Grand Casino Baden alliance and Casinò Lugano, as well as debuting in the Netherlands through its casino777 link-up.

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