VBET has taken another step forward on its French marketing strategy, as the betting and gaming platform signs a deal with OGC Nice.
The partnership with the Ligue 1 club will last until 2025, and builds on VBET’s previous agreements with fellow top-flight team AS Monaco and Ligue 2 side Paris FC, as the firm seeks to ‘take on a leading role in the French sports betting scene’.
Under the terms of the deal, the company logo will appear on OGC Nice team uniforms, and the operator will also gain brand visibility at Allianz Riviera home games and across digital channels.
David Ozararat, President of VBET France, commented: “Beyond the symbolism of signing with the club of the city where I was born and grew up, I am very happy that VBET can become one of the Official Partners of OGC Nice alongside its shareholder – INEOS.
“Today, the club’s potential is at its highest and its President’s ambitions are in line with our entrepreneurial project in terms of means, values and vision.”
The agreement also covers fan engagement, with the operator – headquartered in Malta – organising contests for supporters to win match tickets.
Lastly, the company will also carry out digital cavities relating to the Nice community and broadcasting of exclusive club-related content.
“We are delighted with the arrival of VBET among our official partners,” said Jean-Pierre Rivère, President of OGC Nice. “It is an ambitious and dynamic group that is constantly developing. VBET is constantly seeking to innovate in its sector. It is a field on which we find ourselves.”