Cryptocurrency casino and sportsbook Stake has expanded its standing in the Octagon via the company’s continued partnership with mixed martial arts organisation, Ultimate Fighting Championship.
Building upon its existing collaboration between the two, which was announced in 2021 and witnessed the firm become UFC’s first-ever official betting partner in Latin America and Asia, the link-up will see the crypto casino continue in the aforementioned role that will now include Brazil.
“We’re more than pleased to renew our partnership with UFC for 2022, after a huge 2021,” said Mladen Vuckovic, CEO of Stake.
“Our relationship with UFC is only getting stronger, and we cannot wait to welcome UFC fans from all around the world onto our platform.
“Our current player base relished the partnership, making the most of VIP experiences and exclusive content to bring them an experience with one of the biggest sporting organisations in the world. This is something they cannot find anywhere else.”
Marking the UFC’s first betting partner within Brazil, a country where the organisation noted has become “one of the most recognised brands”, with an estimated 34 million fans, the agreement will see Stake receive a wide-range of integrations into key UFC assets.
Moreover, the crypto casino will have a branded presence inside the Octagon during select pay-per-view and fight night events each year, alongside being the presenting sponsor of UFC’s regularly scheduled pay-per-view event hosted in Brazil.
UFC and Stake will also collaborate on a variety of custom and original content that will be distributed across UFC-owned social media channels and digital platforms, and the two brands will work together to create exclusive promotions and VIP experiences for fans.
The agreement also provides for an annual brand ambassador fund that will offer significant paid marketing opportunities to participating UFC athletes.
“Stake.com has been a great partner this past year, and we’re thrilled to continue the relationship,” added UFC’s vice president of global partnerships, Nick Smith.
“With sports betting becoming more widely accessible, we have added Brazil, a very important emerging gaming market, to a far-reaching collaboration that already included key regions within Latin America and Asia.
“We look forward to working with Stake to continue to offer a unique way for fans to experience the action and excitement of UFC through Stake’s innovative and emerging gaming platform.”