Monday, September 26, 2022

Spotlight Sports Group and Betfair extend video content agreement

Affiliate Spotlight Sports Group is expanding its deal with Flutter Entertainment-owned Betfair, to produce live video content throughout 2022.

The agreement’s main focus is the Racing Post Live show that launched in 2020.

The broadcast gives live reactions from racing experts, in addition to prices and tipping during the day’s racing.

The extended agreement will now cover key races every Saturday throughout 2022, alongside all-important UK and Ireland racing festivals, including Cheltenham, the Grand National and Royal Ascot.

Spotlight Sports Group CCO Sam Houlding said: “Our live content has grown remarkably over the past three years and we’re excited to be extending our partnership with Betfair. 

“Racing Post Live is a firm fixture in the diary for racing fans and the show has built a very loyal following. We’re excited to take our content even further throughout the year, with Cheltenham just around the corner.

“Our video production keeps evolving, and we’re delighted to continue developing shows that add fantastic value for both our Racing Post audience and our key partners”

Betfair Head of Media Relations, Barry Orr, added: “We are very excited to extend our video partnership with Spotlight Sports Group throughout 2022.

“Racing Post Live has given us another platform to showcase the functionality of the Exchange, in a live and engaging environment.

“Setting your own odds, being a backer or a layer and betting in-running are all brought to life for new and existing customers who watch the show and the feedback has been overwhelmingly positive.”

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