Sightline Payments, in collaboration with Acres Manufacturing Company, has invested approximately $300m to enhance its cashless gaming methods across North America.
As part of the investment, entitled Project 250, Sighlight will facilitate digital payments technology across 250,000 slot machines across the United States within the next 36 months.
“We pride ourselves on our ability to provide operators with a scalable option to offer easy-to-implement cashless gaming,” said Noah Acres of Acres Manufacturing.
“Cashless gaming is a great way for casino operators of all sizes to optimise customer relationships and drive enhanced profitability.”
Project 250 will allow gaming operators to upgrade existing slot machines via Acres’ Foundation, offering cashless to their patrons in as little as 16 weeks, allegedly.
Furthermore, Sightline’s Mobile+ ecosystem provides integration with the operator’s entire casino resort and loyalty program while Sightline’s Play+ digital payments solution rounds out the cashless experience. This is currently live with four casino management systems in the US.
To date, casinos in only 10 of the 44 states that offer gaming have launched cashless for their customers. A hurdle towards more gaming venues adopting cashless is said to be outdated technology that is costly to upgrade.
By investing in infrastructure upgrades for its casino partners, Sightline stated it will accelerate the shift toward cashless gaming, giving millions of gaming patrons the ability to utilise the safety and security of digital payments in casinos nationwide.
Omer Sattar, Sightline Co-CEO, explained: “It’s the hardware and associated capital expenditures that’s often the impediment to the large-scale deployment of cashless payments for gaming operators. This investment by Sightline through the creation of Project 250 will immensely impact the gaming landscape for decades to come.
“Ubiquity of availability is often critical in broad scale consumer adoption, especially in payments and this investment will drive the whole industry towards the apex of the adoption inflection curve.”