Friday, December 2, 2022
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Ronaldo joins Rivaldo as Betfair brand ambassador

Three time FIFA World Player of the Year and two-time World Cup winner Ronaldo has become the latest addition to the Betfair brand ambassador network.

The former Barcelona, Inter Milan and Real Madrid striker will officially align with the Flutter Entertainment brand on June 30, 2022, a date that also marks the 20th anniversary of the Brazilian national team’s fifth World Cup win in Japan in 2002.

The operator and Ronaldo, who joins fellow Brazilian international Rivaldo in Betfair International’s stable of ambassadors, vow to deliver a series of activations and premium content. 

Ronaldo Nazário commented: “Joining the Betfair team of ambassadors is an honour, I will wear, once again, the same shirt as Rivaldo, something we did 20 years ago and makes us very proud to this day.

“I have no doubt that this partnership with Betfair will bring many amazing experiences to football fans. In a year of the World Cup, fans can expect a lot of news from Betfair and Ronaldo together, every result is possible.”

Betfair, which launched online sports betting and gaming products in Colombia earlier this year, is the official sponsor of Conmebol Libertadores and Sudamericana. 

In May of this year, the group detailed a sponsorship deal with Palmeiras and master sponsorship of their women’s football team for the next two years, with the agreement including official and exclusive digital content on the club’s platforms.

“We’re very excited to have the legendary Ronaldo join our stable of ambassadors, joining forces with his World Cup winning compatriot Rivaldo,” stated Kimberley Daly, Managing Director for Betfair International.

“With such high-calibre ambassadors, Betfair gets closer to Brazilian sports fans and bettors and we are keen to deliver the most premium experiences a betting company can offer.”

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