Friday, December 9, 2022

Relax Gaming inks content deal with Lottoland

Relax Gaming will supply content to Gibraltar-based operator Lottoland as both parties look to raise their profile in “high-priority markets.”

Their agreement will give Lottoland’s 15-million strong customer base access to Relax Gaming’s portfolio, including titles like Temple Tumble, Snake Arena and Money Train 2.

Moreover, Lottoland will also be able to offer its players content from the supplier’s more than 50 aggregated partners, made possible by Relax Gaming’s Powered By Relax and Silver Bullet programmes.

Nadiya Attard, Relax Gaming’s Chief Commercial Officer (CCO), believes the supplier’s agreement with Lottoland exemplifies its commitment to market expansion and growth.

She said: “It’s always a pleasure to partner with the world’s leading online brands that have such an in-depth understanding of their player-base and consistently have such a huge impact in the market through innovation and a high-quality offering.

“Lottoland is an operator with enormous status and reach. I’m sure the addition of our extensive portfolio will only benefit that reputation further as they continue to grow and differentiate themselves.”

Alongside its lottery business, Lottoland offers sportsbook, bingo and casino products to customers.

It is currently active in 15 markets, with Relax claiming that their agreement will “significantly boost” its “exposure across key jurisdictions.”

“Our ideal supplier partner is one that not only can bring something new to our platform but also complements our core lottery product,” remarked Lottoland’s CEO Nigel Birrell.

“Relax Gaming fits that bill perfectly with its diverse range of proprietary products, which is exactly what we need to meet the demands of our growing player base and to attract new audiences.”

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