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Pragmatic hails bet365 deal as an ‘important moment’

Pragmatic Play has praised its link-up with bet365 as an “important milestone” that will see the igaming entity offer its full suite of slot titles to the operator. 

Under the terms of the deal, players utilising bet365’s platform will gain access to Pragmatic’s portfolio that includes titles such as Gates of Olympus, Wolf Gold, Drill That Gold and Chicken Chase. 

“bet365 is a brand that needs no introduction,” noted Julian Jarvis, CEO at Pragmatic Play. “As the largest operator in our industry, taking our slots live with them is a hugely important moment for us as we continue to expand. 

“We pride ourselves on our premium, multi-vertical offering and this deal gives us significant scope to grow together with bet365.” 

Moreover, the deal between the two companies will see bet365 participate in Pragmatic’s Drops and Wins promotion, which sees the supplier give away £1m a month to players through its operator network across both its slots and live casino products. 

Additionally, the partnership will also see the supplier enhance its standing in the United Kingdom’s regulated market, along with other territories, which Pragmatic has labelled as “key”.

The partnership between the two comes off the back of a busy April for Pragmatic, which saw the supplier sign agreements with a host of companies, along with the addition of its sportsbook offering. 

Following its new product release, Pragmatic announced the link-up with Goldrush and Hollywoodbets to strengthen its position within South Africa. 

Rounding off April, the supplier shifted its focus on the Latin American market, enhancing its partnership with the region’s operator Estelarbet, which witnessed the supplier’s bingo vertical added to its igaming offering.

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