Sunday, October 2, 2022
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Playson bolsters CEE presence via Inbet distribution deal

Playson has expanded its reach in Central and Eastern Europe after forming a slots content agreement with Bulgaria-based operator Inbet.

Under the terms of the deal, the land-based casino group, set to launch an online outlet later this year, will integrate a collection of Playson’s games with its digital operations, including titles such as Wolf Power: Hold and Win, Stars & Fruits: Double Hit and Divine Dragon: Hold and Win.

Blanka Homor, Sales Director at Playson, noted: “Teaming up with such a rapidly growing operator as Inbet is a fantastic step for us, and we are thrilled to be a part of its exciting new projects.

“Our high-tech titles have proved consistently popular among players in and around the CEE countries, and we can’t wait to continue attracting audiences in that region and beyond.”

Furthermore, the operator will benefit from a string of features unveiled by the supplier in recent weeks, such as its Double Hit mechanic, which allows players to spin across two game fields simultaneously, guaranteeing wins when scatters appear across both.

The partnership follows Playson’s recent distribution agreement with Kiron Interactive, which enhanced the slot provider’s presence across Africa. 

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