Play’n Go is anticipating a swift spread across numerous US igaming jurisdictions after the online casino developer launched its content in New Jersey.
In a bid to accelerate its North American push, the supplier has initially gone live in the Garden State with Flutter Entertainment’s PokerStars brand.
This has seen the entity’s online casino segment boosted by the addition of a range of Play’n Go titles, which include Rich Wilde and the Book of Dead, Reactoonz, Rise of Olympus, and Legacy of Dead.
This comes after the developer was awarded a casino service industry enterprise waiver by the New Jersey Division of Gaming Enforcement, granting the studio the right to supply its portfolio of content to operators in the region.
“We’ve talked about our plans to bring world-class entertainment to regulated markets across North America, and launching in New Jersey so soon after landing our licence in Michigan underlines this commitment,” commented Magnus Olsson, Chief Commercial Officer for Play’n Go.
“It’s exciting to jump into the action in New Jersey, a state long synonymous with gaming via Atlantic City, which is now leading by example in the online space by delivering fantastic experiences to players in a safe and responsible fashion.
“We have no plans of stopping here. Our goal is for Play’n Go to become the preferred partner of operators in regulated states across North America. New Jersey is an important step, but we’re only just getting started.”
This latest development follows Play’n GO’s entry into the US after it was granted its first provisional internet gaming supplier licence in the country in the state of Michigan in July in what was described by CEO Johan Törnqvist as a “landmark moment”.