Playmaker Capital has appointed Sara Slane and Mark Harrison to its Board of Directors.
Slane is the former SVP of the American Gaming Association (AGA), and the Founder of Slane Advisory; a consultancy focused on advising stakeholders from the gaming, media and sports industries.
As Senior Vice President of the AGA, Slane was involved in the overturning of the Professional and Amateur Sports Protection Act (PASPA), helping to improve the image of the gaming industry in the US.
Slane has experience in team market access and sponsorship deals across the US, striking gaming partnerships with the PGA Tour, Nascar and the NHL.
Slane has been the recipient of numerous awards, including Sports Business Journal’s Forty Under 40. She has also been inducted into the Sports Betting Hall of Fame.
Harrison is the Founder of the sponsorship agency T1 Agency and has operated in Canada’s marketing industry for over 30 years. T1 Agency unites brands through strategic partnerships and creative activations.
Harrison has also founded several initiatives, including Mh3 Collective; an organisation that promotes social and racial equality while removing barriers to education.
Playmaker feels the addition of both Slane and Harrison will both strengthen and diversify the Board’s array of expertise.
The sports media company hopes to use the experience of Slane and Harrison to build strong commercial partnerships with sports betting operators and enhance its multi-channel portfolio.
On the addition of Slane and Harrison, Playmaker CEO Jordan Gnat said: “Being able to add two people of the calibre of Sara and Mark is a big step forward for Playmaker.
“I have known Sara for many years and have witnessed how effective she has been in providing guidance and leadership to the gaming and sports industries. Mark’s reputation is second to none. We have been looking to add a senior executive in the marketing and partnership industry to our Board, and Mark fits that perfectly.
“Sara and Mark have distinct experiences that are relevant to our core business model, and they will both serve as incredibly important and complementary additions to the current composition of our Board”.
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