Monday, September 26, 2022
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Philadelphia Eagles extends alliance with Kindred’s Unibet brand

Kindred Group has extended its agreement with the Philadelphia Eagles in a partnership that will see Unibet become an official casino, online casino games, and sportsbook partner until the close of the 2024/25 season. 

The three-year enhancement will see the online sports betting and igaming brand gain a ‘Unibet Landing’ location at Lincoln Financial Field that will host an array of fan engagement activities throughout the year.

Furthermore, branded mobile games, including slots and blackjack, will continue to be developed, with Unibet also set to be featured across the franchise’s digital properties.

”Our partnership with the Eagles has been a key pillar in Unibet’s strategy in Pennsylvania since the entry in the market and will continue to be an essential piece going forward,” stated Manuel Stan, SVP of North America at Kindred Group. 

“We are very pleased to continue the collaboration and continue to develop innovative and engaging projects both at the stadium as well as digitally.”

The pair first teamed in 2019 in a casino capacity before sportsbook designation was added one year later, with the sponsorship now including an official partnership for online casino, casino, online games and sportsbook. 

“We look forward to extending our fully-integrated partnership with Unibet for another three years,” says Brian Napoli, Vice President of Corporate Partnerships of the Philadelphia Eagles. 

“Our growth in this emerging online space has enabled us to connect with Eagles fans in new and interactive ways thanks to Unibet’s forward-thinking approach to the industry. 

“Through our continued partnership, we are excited to offer Eagles fans even more engagement opportunities, starting with the new Unibet Landing at Lincoln Financial Field this season.”

The Eagles kick-off their NFL campaign this coming Sunday (September 11) with an away trip to the Detroit Lions’ Ford Field after securing only one solitary win during pre season courtesy of a 21-20 defeat of the Cleveland Browns. Losses of 24-21 and 48-10 against the New York Jets and Miami Dolphins were also recorded.

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