News Online 28 Jan 2022
Pariplay signs multi-state deal with Golden Nugget Online Gaming
By Gambling Insider
Aggregator and content provider, Pariplay, has signed a deal with US operator Golden Nugget Online Gaming, which will see its gaming content distributed across multiple states in the US.
The details of the agreement focus around Pariplay’s complete Fusion aggregation solution going live across New Jersey, West Virginia and Michigan, assuming legislative agreement and regulatory approvals. Recently, Pariplay was granted a provisional licence in Michigan with its products expected to go live on Golden Nugget Online Gaming’s product offerings within these states during Q1 of 2022.
The Golden Nugget Online Gaming deal succeeds several recently achieved and comprehensive agreements within the US. And with an expansion into the US market, Pariplay itself has experienced rapid growth as a company. The end of 2021 was particularly strong with major partnerships signed in the US, Colombia and Greece.
Pariplay’s Fusion aggregation platform features thousands of titles from game developers; it also possessed a suite of back-office conversion and retention tools aimed at enhancing value to players.
Andrew Maclean, VP of Sales at Pariplay, said: “We have taken major strides in the US last year and partnering with Golden Nugget Online Gaming was a thrilling way to start 2022. As a major brand in the US, they have an impressive reach that will only be strengthened as future plans progress. It is another statement of intent for us, and we can’t wait to take our products live in key states in early 2022.”
While Warren Steven, VP of Product and Operations at Golden Nugget Online Gaming, commented: “Pariplay is a seasoned content provider with a long history of developing innovative and high performing games for the iGaming industry. We are pleased to be partnering with Pariplay as we continue to expand on delivering quality content to our patrons.”
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