Thursday, December 8, 2022
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Pariplay enhances Swedish presence via ATG alliance

Pariplay has heaped praise on a “major distribution agreement” after the NeoGames subsidiary teamed-up with Swedish online casino and sports betting operator ATG.

This will see the igaming supplier “significantly expand its reach in the country,” with ATG set to enhance its digital output through the addition of a number of titles.

Under the terms of the deal, ATG will gain access to Wizard Games’ offerings as well as selected third-party content through Pariplay’s Fusion aggregation platform. 

Among the games set to be made available are Dragons of the North, Spirit of Mustang, 12 Super Hot Diamonds Extreme and Jade King.

Maria Allmér, Head of Casino at ATG, said: “Our promise is to offer exciting gaming experiences in a responsible and smooth way to our customers.

“By partnering with Pariplay we will be able to further reinforce our product portfolio and enhance our offer in line with our promise.”

The integration of Pariplay’s Fusion offering, which now consists of over 14,000 games from more than 80 suppliers, will also give ATG access to a suite of back-office conversion and retention tools that are designed to enhance player value.

This latest deal, said Pariplay, marks “significant expansion” in Sweden for the provider, with ATG reportedly boasting a customer base of 1.3 million at the end of 2021.

“ATG is a well-established and much-loved brand in Sweden with a long history,” commented Moti Malul, Chief Executive Officer of NeoGames. 

“Since launching their online casino, it has gone from strength to strength, and we are thrilled to support their continuous growth with our premium content that resonates well with a wide player demographic.”

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