Payments supplier Neosurf has agreed a partnership with the Metropolitan Commercial Bank (MCB) in the USA. This collaboration will see the launch of Neosurf in the US market and is set to focus on alternative payment and digital wallet services within the gambling and gaming market.
Headquartered in New York, MCB was established in 1999 and works on the development of digital payments and currencies in the USA. It has previously collaborated with new category innovators and serves as an ewallet sponsor bank for many global payment programmes.
Neosurf, part of the Neosurf group of global companies, was established in 2004 in France. Initially operating in Europe, it now covers over 82 countries, with the USA becoming its 83rd jurisdiction.
Andrea McGeachin, Neosurf Chief Commercial Officer, commented: “Key to the market is the player conversion. Our products are easy to access and use, bringing safe, simple, transparent, and ‘uncluttered’ payment capabilities to operators and players.
“We create a single simple integration for our partners and support with the highest standard of ongoing support and communications… Working with like-minded teams at MCB makes this complex world of digital payments easier to deliver giving Neosurf the opportunity to build strong sustainable growth across the USA.”
The partnering with MCB follows national and local state research by Neosurf to understand the potential missing links with regards to user experience in digital payment services.
The key target markets for this investigation were gambling and sports betting, and the metaverse of games, both of which are areas of specialisation for Neosurf.
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