News Online 6 Apr 2022
Jack Entertainment partners with Shape Games and Kambi Group to launch betJACK app
By Gambling Insider
Jack Entertainment has launched a new sports betting app called betJACK in anticipation of the arrival of real money sports betting in Ohio. This app was developed in partnership with Shape Games and sportsbook platform provider, Kambi Group.
Brian Eby, President of Jack Entertainment, commented: “Jack is thrilled to provide a fun and engaging platform to help sports fans become familiar with the world of sports betting in a free-to-play environment.
“We wanted to provide an entertaining way for sports fans to learn and become comfortable with sports betting before real money wagering goes live in Ohio, and we are excited to partner with Shape and Kambi to create an exceptional product.”
betJACK is a free-to-play platform that is accessible through the mobile app as well as the website. It is designed to look and feel exactly like a real money sportsbook product, thus giving fans confidence when real money sports betting arrives next year.
Specialising in consumer technology, this partnership sees Shape Games initiating consumer engagement and loyalty for betJACK, focusing on customer acquisition and retention. betJACK is Shape’s latest US-based project following the development of its Western portfolio over the last year.
“We are so pleased to launch in the U.S. with this free-to-play product, offering Ohioans a risk-free and consumer friendly entry into real money gaming in the future,” said Morten Tonnesen, Shape Games Chief Commercial Officer. “We’ve had great success with this approach globally, with the poker market as a proven case study, and we’re looking forward to partnering with Kambi to help lead the charge in the sports betting space through betJACK.”
Sarah Robertson, Kambi SVP of Sales, added: “Our tried-and-tested sportsbook platform has the flexibility and openness needed to adapt to evolving market regulations and meet the various needs of partners by facilitating third-party integration. We look forward to working with Shape Games once again and as Ohio makes the transition to real money sports betting, we’re excited to leverage this experience helping to prime consumers and the market for the forthcoming real money offerings.”
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