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iHeartMedia launches sports betting radio show in West Palm Beach

America’s iHeartMedia has launched a new radio show in Florida’s West Palm Beach centred around sports betting.

Named “Sports Radio 1230 The Gambler,” this will offer fans in West Palm Beach a new sports betting fix.

It will cover “every major sport,” broadcasting real-time betting news and analysis from Vegas Stats and Information Network (VSiN).

The Gambler will air 22 hours of live VSiN programming daily, outside of live sporting events, including University of Florida football and basketball matches, as well as Miami Marlins baseball games.

A special segment called “The Greek Zone” will also air, broadcast live from South Florida on weekday afternoons between 3 and 5pm local time.

“We’re thrilled to bring this informative and entertaining brand of sports talk to local sports fans,” said Brian Mudd, Program Director for New Sports Radio 1230 The Gambler.

“Sports betting as a 24/7 format, and specifically the expert analysis from VSiN and our very own Greek, is a perfect choice for The Gambler.”

VSiN’s line-up includes morning talk personalities Mitch Moss and Pauly Howard, “sports betting analytics expert” Gill Alexander, former pro-football executive Michael Lombardi and ex-NFL players Shaun King and Mike Pritchard, among others. VSiN is a subsidiary of DraftKings.

“As VSiN continues to broaden its distribution footprint, we’re thrilled to be working with the innovative content providers at iHeartRadio’s New Sports Radio 1230 The Gambler to bring sports betting programming to West Palm Beach and its passionate sports fans,” said Brian Musburger, VSiN’s Founder and CEO.

He added: “We’re proud to be The Gambler’s choice to help educate and entertain the incredibly passionate sports fans in this top 50 media market.”

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