Wednesday, September 28, 2022

IGT and SuperBook Sports bring partnership to Tennessee

International Game Technology has extended its partnership with SuperBook Sports to Tennessee, where the IGT PlaySports platform is powering the SuperBook Sports mobile betting app.

It marks the fourth state where the two companies have joined forces to deliver a sports betting solution, with SuperBook Sports currently leveraging IGT PlaySports technology to power retail and mobile betting in Colorado, and mobile betting in Arizona and New Jersey.

“Over the last two years, IGT PlaySports has played a strategic role in helping SuperBook Sports engage sports fans across the US and achieve our growth goals,” said SuperBook Executive Vice President Jay Kornegay.

“We’re excited to bring the SuperBook Sports mobile betting app to Tennessee and to introduce players throughout the State to our signature promotions and highly competitive, localized sports betting offering.”

IGT’s sports betting footprint now spans over 20 US states and into Canada, with the supplier earlier this week announcing that it will introduce its Cobalt 27 video lottery terminals (VLTs) in Canada.

Through a deal with the Manitoba Liquor and Lotteries Corporation (MBLL), the province will become the first in Canada to see terminals from IGT’s Cobalt line installed.

IGT President of Sports Betting Joe Asher commented: “Given SuperBook Sports’ roots and legacy in Nevada, we’ve had an opportunity to watch the enterprise grow from a single, iconic location in Las Vegas, to a growing multi-state sportsbook operator.

“The IGT PlaySports-powered sportsbook that SuperBook Sports created for Tennessee can scale for any market opportunity and evolve in parallel with player preferences and behaviours.”

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