Wednesday, May 25, 2022
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Hard Rock strikes Navajo Nation deal for Arizona entry

The Navajo Nation Gaming Enterprise and Hard Rock Digital have joined forces in a partnership that will bring the launch of the latter’s mobile sportsbook app in Arizona.

This latest app launch builds upon prior debuts in New Jersey and Iowa through the Hard Rock Sports & Casino NJ and the Hard Rock Sportsbook Iowa apps, respectively.

“We’re thrilled to partner with the NNGE to provide Arizona sports bettors with a fun and engaging gameday experience through the Hard Rock Sportsbook mobile app,” said Marlon Goldstein, executive managing director & CEO for Hard Rock Digital

“The Hard Rock brand is known worldwide for legendary hospitality and entertainment, and we’re excited to deliver those experiences to Arizonans digitally with unrivaled mobile sports betting.”

The NNGE, as an enterprise of the Navajo Nation, operates five gaming and hospitality facilities across Arizona and New Mexico.

Its first property, Fire Rock Navajo Casino near Gallup, New Mexico, opened in November 2008, and was followed by Flowing Water Navajo Casino (October 2010); Northern Edge Navajo Casino (January 2012); Twin Arrows Navajo Casino Resort (May 2013); and Navajo Blue Travel Plaza (September 2020).

“Mobile sports and event wagering is an important new offering that we’re excited to introduce,” noted Brian Parrish, interim CEO for the NNGE

“The Hard Rock Sportsbook mobile sports wagering platform and our brick-and-mortar operations will offer a broad range of wagers, marketing promotions and cross-marketing offers that will be unique to the Navajo and Hard Rock brands.”

The Navajo Nation is the largest federally recognized Native American Nation in the US, with an enrolled membership of approximately 401,000 and trust lands totalling 27,000 square miles. 

“The NNGE has proven its ability to create new jobs, develop innovative, high-quality facilities and products, as well as build utility infrastructure that also supports other businesses and residential areas on the Navajo Nation,” commented Quincy Natay, board chair for the NNGE

“Joining forces with Hard Rock Digital fits well with our strategic plan and additions to our existing offerings.”

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