News Land-Based 30 Mar 2022
Hard Rock launches ready-to-drink cocktails in partnership with Stewart’s Enterprises
By Gambling Insider
Hard Rock International has agreed on a second partnership with Stewart’s Enterprises to launch Hard Rock ready-to-drink (RTDs) cocktails, which will join its sister product, Hard Rock Hard Seltzers.
These cocktails will consist of classic favourites including the Margarita, Mojito and Moscow Mule; they are inspired by those made at global Hard Rock International properties, such as Hard Rock Cafes and Hard Rock Hotels and Casinos.
Each 12-ounce can holds 8% ABV (alcohol by volume), with the RTDs being sold in single-flavour packs of four for $12.99, and in mixed packs of six which contains two of each flavour, for $19.99.
Distribution has been agreed in multiple states with the licensing partnership between Hard Rock International and Stewart’s Enterprises having been negotiated by Broad Street Licensing Group.
Kimberly Manna, Hard Rock International Senior Vice President of Retail and Licensing, said: “We’re excited to further extend the brand into the fastest-growing spirits category of RTD cocktails offering our international fan base the chance to bring Hard Rock home.”
Adding to this, Tony Gaines, Stewart’s Enterprises CEO, commented: “Hard Rock Hard Seltzers got off to a great start last year and are sold in stores such as 7-Eleven, Circle K, and Total Wine. Both the seltzers and the RTDs were served at events surrounding Super Bowl LIV and people loved them.”
Hard Rock International has been frequently in the news of late. Most notably for its new partnership with PaySafe in New Jersey, as well as for its awarding of employees with more than $10m in bonuses for their efforts in 2021 which equalled a “record-breaking” year.
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