Tuesday, August 9, 2022
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Greentube lauds ‘important’ Eurobet deal in strengthening Italian position

Novomatic’s gaming and entertainment division – Greentube – has strengthened its position within the Italian market via its agreement with Eurobet

As part of the deal, customers of the Entain-owned operator will gain access to a selection of Greentube’s titles in the Italian region, including Boook of Ra, Lucky Lady’s Charm and Dolphin’s Pearl deluxe. 

David Bolas, Commercial Director at Greentube UK, said: “This is another very important step that Greentube has taken in strengthening its position as one of the top content providers in Italy.

“Supporting a key partner in the Entain Gaming Group via its Eurobet brand is crucial to Greentube’s wider European content strategy in regulated markets.”

In addition, the brand will also be able to provide newer Greentube titles including the Diamond Link and Cash Connection series of slots.

Italy has long been a key market for Greentube, with acquisitions in the region recently including Capecod and Admiral Sport. The Eurobet partnership looks to continue to grow its market penetration, whilst also furthering the relationship with Entain.

Alfredo Melloni, Head of Gaming at Eurobet, commented: “We’ve cultivated a fantastic relationship with Greentube and we’re absolutely delighted to be able to offer a selection of their top games to our growing play base.”

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