Former Chicago Bulls player Joakim Noah has joined Rush Street Interactive in an exclusive brand and content deal.
Focusing on its subsidiaries BetRivers and PlaySugarHouse, Noah, who spent nine seasons with the Bulls, will provide weekly videos to the former that will incorporate basketball reactions to commentary on his life and charitable efforts.
Commenting on his new role, Noah stated: “Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah’s Arc Foundation and the positive impact we can have on the city’s youth.
“I look forward to joining the team to enhance the betting experience while sharing my passion for basketball.”
Moreover, Bulls former player’s role will include him being “highly visible” throughout the company’s various media outlets and at multiple BetRivers locations, providing interviews and creating “on the scene” videos for fans.
In addition, he will also be featured in a BetRivers marketing campaign that will incorporate television, radio, and billboard ads.
“We are thrilled to have a former Chicago Bull join our BetRivers family,” added Richard Schwartz, CEO of RSI, which operates BetRivers and PlaySugarHouse.
“Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players.”