Sunday, September 25, 2022

FanDuel leads US sports betting app downloads WynnBet market share rises

WynnBet’s market share of sports betting downloads in the US rose dramatically in February 2022 to 10%, increasing 9% from a market value of just 1% in January 2022 and December 2021.

This figure, as noted in Fantini’s gaming report, comes as somewhat of a surprise. Reports in January suggested WynnBet was looking to sell its online sports betting business; however, its mobile launch in New York since has dramatically boosted its market share when it comes to sportsbook downloads.

Fantini’s report also details a significant downturn in the market share of Caesars.  

The Vegas giant has seen its betting app download share fall 11%, down to 13%. This is a decrease from 24% in January 2022.

It’s Flutter Entertainment-owned FanDuel that still holds the dominant share of the market, down 1% from January 2022 to 38%. The online behemoth is still up markedly on its 33% share held in December 2021, though, so this slight downturn on January shouldn’t be of too much concern for Flutter executives.  

DraftKings has held its 22% share of the market, although it will surely hope to increase its share to the 26% it held in December 2021.  

Other market share risers include BetMGM, which rose closer to its market share value of 12% in December 2021, reaching 11% in February. This comes after a drop to BetMGM’s stake in the market in January, when its share fell to 9%. 

Fantini also reports that Fox Bet has continued its incremental decline in its share of the market. With a 4% share in December 2021, Fox Bet has seen its download share halve in consecutive months, and it now holds just 1% of the gaming industry’s total share of sports betting downloads.  

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