Sunday, September 25, 2022

Entain Light Wonder extend partnership

Light & Wonder (L&W), formerly known as Scientific Games Corporation, has extended its partnership with the British gaming giant Entain. 

Per the terms of this agreement, which was first signed in 2018, the two companies will work together to further their influence across the UK’s gaming market. 

“Our stores provide an engaging and differentiated experience for our customers. Light & Wonder enhances that with the industry’s best gaming machines backed up by a great range of leading games, service infrastructure and support,” said Andy Hicks, Retail MD UK & Ireland at Entain.

Specifically, Light & Wonder will supply approximately 10,000 terminals to Entain’s Coral and Ladbrokes shops. Moreover, a series of titles from Light & Wonder’s portfolio will become mainstays at these betting shops, including titles such as Lord of the Rings and 777 High & Mighty. 

“We are delighted that Entain has chosen to continue our partnership through to 2030,” said Simon Johnson, Senior Vice President & Managing Director, EMEA at Light & Wonder. “Our teams have more than 20 years of history together and we’re excited about supporting Entain through their next phase of growth and innovation. The future is exciting for both Entain and L&W.”

Light & Wonder rebranded from Scientific Games in the early months of 2022, speaking on this change, the company’s CEO, Barry Cottle, commented: “We are thrilled to introduce the world to Light & Wonder, a company that will build great games and franchises that offer players a seamless experience across platforms. 

“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities. Our new name and identity are borne from our winning strategy to be the leading cross platform game company and will inspire our people to make great products for our players.” 

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