Tuesday, May 17, 2022
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Buenos Aires beckons for Betsson via ‘milestone’ debut

Betsson has heaped praise on “yet another milestone” in Latin America that, it says, further strengthens its presence within the region, after going live in the city and province of Buenos Aires.

This comes after the online gambling group, alongside land-based operator Casino de Victoria, which forms part of Grupo Mautone, was granted a licence to expand its presence within the area.

The company states that its ambition is to become “a market leader in the rapidly growing online market,” which it adds represents a strategically important region in achieving its aspirations within the country.

Betsson.com.ar (city) and Betsson.bet.ar (province) are now live and offer online sports betting, both pre-match and live bets; as well as slots, table games, and horse racing.

Betsson launched its operation in the province of Buenos Aires on January 6, 2022, after obtaining a licence by the Provincial Institute of Lottery and Casinos (IPLyC). 

However, operations in the city followed a little later on on January 17, 2022, via a licence being granted by the City Lottery (LOTBA).

“The launch in Argentina signifies yet another milestone in LatAm and further strengthens Betsson’s market presence in the region,” stated Pontus Lindwall, CEO of Betsson

The license for the province of Buenos Aires, together with the license for the city of Buenos Aires, cement our position in the region. LatAm is a strategically important region where we are performing well and we have great ambitions for the future in Argentina.”

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