Bingoal, the family-owned gambling operator, has taken on Neccton’s Mentor software in its Netherlands online casino and sportsbook.
Bingoal online customers will now have access to a wide range of casino games and continue to bet on sports, but with the added protection of the Mentor responsible gambling safety net.
Mentor is used to identify and track possible problematic gambling behaviour using real-time data analysis. The tool recognises triggers such as large increases in deposit frequency. It then alerts the operator and contacts the individual directly; in addition, mentor includes modules for Fraud, AML and a CRM.
“We started our research in gambling 15 years ago and have published multiple academic studies in the area of player tracking and responsible gaming,” said Dr Michael Auer, Neccton Director and Head of Development.
“We have shown that players who gamble responsibly are more loyal, and their customer lifetime is significantly longer. We are proud to assist millions of players across dozens of brands around the world and to add Bingoal to this family.”
A Bingoal spokesperson said: “We are always looking for tools to improve our platform in order to better protect players from the potential risks of gambling addiction. Dr Michael Auer is an expert in the field of responsible gaming and that expertise is passed on to the mentor tool. For Bingoal it was a logical choice to choose Mentor as a responsible gaming tool.”
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