Tuesday, December 6, 2022
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Betsson brands to gain integration of Betsoft’s gaming suite

Betsoft Gaming has heaped praise on a “great opportunity” after the online casino content developer entered into a commercial tie-up with the Betsson Group.

This agreement will see the latter’s igaming brands, which include Casino Euro, Rizk, Guts, Jalla Casino and StarCasinò, integrate the supplier’s suite of titles.

Anastasia Bauer, Head of Account Management at Betsoft Gaming, said: “Betsoft Gaming has built its reputation for high quality slot releases through its constant innovation and pursuit of excellence.

“Having our products available across all of Betsson Group’s brands is a great opportunity and we are looking forward to developing our relationship further.”

Among the titles to become available to Betsson customers are recent releases such as Take the Bank, Primal Hunt and Jungle Stripes, in addition to a suite of localised and translated games.

Furthermore, Betsoft will also be aiming to attract and retain players across demographics and geolocations via in-game tools such as Take the Prize, which are designed to increase engagement across both individual games and operator promotions while also strengthening customer loyalty

Paul Malt, Head of Games, Betsson Group, added: “We look to work with content providers who share our commitment to delivering an exciting, innovative and safe gaming experience. Working with Betsoft is a great fit and we anticipate a smooth and positive relationship going forward.”

Last week, Betsson stressed an expectation of achieving record revenue and EBIT through the year’s third quarter, driven by high customer activity across both the sportsbook and online casino verticals.

Ahead of publishing a Q3 interim report on October 26, 2022, the online gambling group issued a trading update that projected upticks across both the aforementioned financial segments.

Revenue through the July to September period is anticipated to fall between the range of €199m to €201m, a highest level ever for the group in a single quarter, with operating profit expected to reach €37.5m-€39m. 

It is noted that, when contrasted to the corresponding figures in Q3 2021, revenue at the midpoint would represent a 17.64 per cent uptick from €170m, while the latter would increase 21.45 per cent from 2021’s €331.7m.

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