Friday, December 2, 2022
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BetMGM gains EveryMatrix uplift in New Jersey

EveryMatrix has strengthened its position in the US’ online casino landscape after the B2B igaming provider disclosed an alliance with BetMGM.

This partnership, praised as “an important step in the process,” will see BetMGM players in New Jersey gain access to content from EveryMatrix’s two in-house game studios. The agreement is pencilled in for further live market expansion moving forward.

Oliver Bartlett, Director of Gaming at BetMGM, commented: “We’re excited to partner with EveryMatrix to bring their great content to BetMGM players in the US.

“We consistently provide a world-class gaming experience and through the addition of their games to our platform, we look forward to strengthening our position as the leading operator in the country.”

BetMGM is to offer players an array of online gaming titles that fall under the Spearhead Studios and Armadillo Studios banners.

This includes branded games such as John Daly Spin It And Win It and The Lioness with Amanda Nunes, which is themed around the Ultimate Fighting Championship Women’s Featherweight Champion and former UFC Women’s Bantamweight Champion.

Erik Nyman, President America at EveryMatrix, added: “EveryMatrix is delighted to contribute to BetMGM’s massive successes with games from Spearhead Studios and Armadillo Studios. 

“Both have ambitious plans for the next half of 2022, and our relationship with BetMGM is an important step in the process.”

Last month, EveryMatrix detailed a strong start to the year “across all three business segments” as continued investments, particularly in support of its in-house capabilities and US ambitions, cause optimism for the future. 

Gross profit during the first quarter of the year increased 14 per cent to €13.9m (2021: €12.1m), driven by a global uptick felt across its casino, sports, and platform businesses as well as a “stabilisation of German revenues after the regulatory changes”.

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