Friday, December 9, 2022

BetMakers brings fixed-odds horseracing betting to the US

BetMakers Technology Group has launched fixed-odds betting on horseracing in the US, making it legal for the first time in many years in the state of New Jersey.

As of Saturday 7 May, New Jersey racing and betting fans can make fixed odds, as well as pari-mutuel bets at Monmouth Park.

Guests at Monmouth will be able to use the new self-service terminal from Global Tote’s new BetLine series. The terminal offers extra-large touchscreen displays, as well as a new user interface that helps customers easily place tote bets. Visually, Global Tote is changing the on-track race-watching experience at Monmouth Park.

The company has installed a new “big board” that offers odds, results and messages alongside the races.

And over the next few weeks, BetMakers customers can expect to see the introduction of a new website and mobile app for fixed odds betting on racing. From Monmouth Park and powered by BetMakers, these new platforms will offer fixed odds betting and form data from Equibase. 

In addition, BetMakers is working with sportsbook operators to launch fixed-odds betting within their betting apps; this will inevitably increase the number of products to wager on. Moreover, the expansion will bring a new customer base to the horse race wagering industry while raising returns to all stakeholders.

Christian Stuart, BetMakers CEO for North America, commented: “BetMakers could not be prouder to be introducing a new slate of enhancements, including fixed odds betting on racing, to the USA and especially to be doing so with such visionaries as the team at Monmouth Park.

“We believe fixed-odds wagering will not only appeal to our valued racing customers but also has the potential to expand the market to all customers that currently enjoy sports betting, which has grown tremendously across the USA since the repeal of PASPA in 2018.”

Next week, BetMakers will be opening up betting for certain out-of-state tracks that are under a fixed-odds content distribution agreement with BetMakers’ Global Racing Network division. The company intends to introduce new investments to betting, as well as customer experience that aims to change the way in which fans engage with the sport.

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