Thursday, December 8, 2022
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AvatarUX secures ‘important distribution deal’ with Light & Wonder

AvatarUX has reflected on an “important distribution deal” and “key agreement” after the games studio inked a commercial tie-up with Light & Wonder.

This latest partnership will see the online casino supplier “greatly expand” the global reach of its slots portfolio to operators in new markets, including North America.

Steve Mayes, Director of Partnerships at Light & Wonder, stated: “AvatarUX has brought genuine innovation to the igaming space through its immersive PopWins mechanic, and we’re very much looking forward to making its games available to our OpenGaming operator partners. 

“This latest partnership illustrates our determination to evolve our content proposition and brings new worlds of play to players AvatarUX’s approach to slot provision is highly admirable and we believe its unique games will be highly attractive.”

Further praising a “major partnership,” the alliance will see Light & Wonder gain integrate a gaming suite, buoyed by mechanics such as PopWins and MultiPop, to its operator network via the OpenGaming content aggregation platform. The deal will see eight new AvatarUX titles be released on “major markets” worldwide. 

Nicola Longmuir, CEO at AvatarUX, said: “Light & Wonder is one of the defining brands in the igaming space and we’re delighted to sign this important distribution deal with them. 

“It is a real testament to the strides we’ve undertaken as a business in a short space of time, and we look forward to reaching and entertaining even more players through Light & Wonder’s network.”

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