Action Network has forged an alliance with an NFT community to bridge the gap “between sports fans and Web3.”
Knights of Degen (KOD), the community in question, is a group whose goal is to build “a sports and entertainment kingdom in the metaverse.”
Its partnership with Action Network is the community’s first with a sports media entity and comes ahead of the upcoming NFL season in September.
To this end, their collaboration will see them jointly develop content, host contests and in-person events, including an NFL kickoff event.
Each holder of a Knight NFT, the community’s unique token, will also receive a premium subscription to Action Network’s sports betting content and analytics for free.
In return, the Action community will be granted access to new athlete AMAs and contests, as well as “educational onboarding to the NFT space.”
“Our partnership with the Knights of Degen will provide their community with direct access to Action’s best experts and serve as a bridge between the sports betting and NFT communities,” said Scott Miller, Senior Vice President of Commercial for Better Collective US, Action Network’s parent company.
Degen is short for degenerate and serves as an ironic nickname for members of the community. They gather at the “Degen Tavern” to “bet on sports, trade NFTs, share alpha and be their truest degen selves.”
The community was founded by a mix of Web3 entrepreneurs and traditional sports personalities, including former New York Giants Running Back Tiki Barber.
“At the core of Knights of Degen, it’s about hanging out on Sundays with your friends talking about your action on the game or fantasy scores,” he said.
“We think Action Network is the perfect partner to provide great value and service to our community, and we believe KOD is the perfect entrance for traditional sports fans into Web3.”
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